Social Media Marketing

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, YouTube, Build a Strategy.

Beginner 0(0 Ratings) 2 Students enrolled English
Created by System Admin
Last updated Mon, 04-Sep-2023
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Course overview

The Comprehensive Social Media Marketing Course is designed to provide participants with a comprehensive understanding of social media marketing strategies and techniques. This course covers key social media platforms, marketing fundamentals, content creation, advertising, analytics, and community management. Participants will learn how to develop effective social media strategies, create engaging content, run successful ad campaigns, measure and analyze results, and effectively manage online communities. By the end of the course, participants will have the skills to plan, execute, and optimize social media marketing campaigns for business growth.

Course Objectives:

  1. Understand the fundamentals of social media marketing and its role in digital marketing strategies
  2. Gain knowledge of different social media platforms and their specific marketing opportunities
  3. Develop skills in creating engaging content that resonates with target audiences
  4. Learn how to plan and execute social media advertising campaigns effectively
  5. Master social media analytics tools to measure and analyze campaign performance
  6. Acquire community management skills to foster engagement and build a loyal online community

Note: The registration fee is totally refundable at the end of the course. 

What will i learn?

  • Fundamentals of SMM
  • Identifying the target audience
  • Platform Selection and Optimization
  • Content Strategy and Creation
  • Social Media Crisis Management
  • Social Media Analytics
  • Community Management and Engagements
  • Advertising and Campaign Management
Requirements
  • Laptop / PC with Internet Connection
Curriculum for this course
20 Classes 00:00:00 Hours
Week 1
5 Classes 00:00:00 Hours
  • Lecture 1: Introduction to Social Media Marketing
    .
  • Lecture 2: Creating a Social Media Strategy
    .
  • Lecture 3: Content Creation and Curation
    .
  • Lecture 4: Social Media Advertising and Paid Campaigns
    .
  • Lecture 5: Analytics and Performance Measurement
    .
Week 2
5 Classes 00:00:00 Hours
  • Lecture 1: Facebook Marketing
    .
  • Lecture 2: Instagram Marketing
    .
  • Lecture 3: Twitter Marketing
    .
  • Lecture 4: LinkedIn Marketing
    .
  • Lecture 5: Review and Practice
    .
Week 3
5 Classes 00:00:00 Hours
  • Lecture 1: YouTube Marketing
    .
  • Lecture 2: Pinterest Marketing
    .
  • Lecture 3: Snapchat Marketing
    .
  • Lecture 4: Influencer Marketing
    .
  • Lecture 5: Review and Practice
    .
Week 4
5 Classes 00:00:00 Hours
  • Lecture 1: Social Media Listening and Online Reputation Management
    .
  • Lecture 2: Community Building and Engagement
    .
  • Lecture 3: Social Media for Customer Service
    .
  • Lecture 4: Mobile Marketing and Social Media
    .
  • Lecture 5: Review, Final Project, and Conclusion
    .

Frequently asked question

Who is this social media marketing course suitable for?
This course is suitable for anyone who is interested in learning about social media marketing, including business owners, marketing professionals, entrepreneurs, and students.
Do I need any prior experience in marketing or social media to take this course?
No, you do not need any prior experience in marketing or social media. This course is designed for beginners and covers all the basics of social media marketing.
What social media platforms will be covered in this course?
This course will cover the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
What will I learn in this course?
In this course, you will learn how to create a social media strategy, identify your target audience, create engaging content, build and manage your social media profiles, and measure the success of your social media campaigns.
How long is this course?
The length of this course may vary depending on the specific program, but typically it ranges from 4 to 12 weeks.
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System Admin

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